AI has become one of the most practical growth engines in e-commerce: it can personalize product discovery, automate customer support, improve merchandising, and optimize pricing and promotions. Used well, it helps online stores feel faster, more helpful, and more relevant at every step of the customer journey.At the same time, AI is not magic. It has clear limitations that affect accuracy, customer trust, operational stability, and legal compliance. The good news is that most limitations are ma [...]
